Branding and Logos
It’s so important when you’re embarking on a new business or a project to consider your branding. Many people rush in because they’re so excited to get started with whatever it is they’re passionate about. But really stopping and thinking about the essence of your business, what you represent, and what you want people to think and feel when they see your content, is essential to growing a cohesive brand that can stand the test of time. It’s worth investing time, energy and yes, even some money upfront to really set yourself up on a good footing. I work with clients to really pull out these details, creating brand guidelines that include well thought out fonts, a palette, key words, a mission statement, logos, sub logos and more. Your logo and your brand are the face of your business, and it’s important you think about exactly what you are trying to say with them.
